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The paper provides insights into the importance of leveraging geographical indications (GIs) to enhance the value of local resources and promote sustainable development. Propose a guide to emphasize the significance of engaging local communities about GIs as tools for economic and cultural empowerment containing strategies such as engaging strategic partnerships, identifying local leaders, exchanging knowledge, using the Internet and fostering the culture of associations and collaboration, which play an essential role, what has been successfully observed empirically in the case study of GI uva niagara rosada de Jundiahy (Brazil) and are being proposed here as recommendations to amplify the impact of GIs and the value of products. The qualitative research approach, particularly the use of case studies, is highlighted as essential for understanding the intricate social dynamics related to GIs. By emphasizing the need and importance of the awareness phase “sensitization” of the stakeholders, cooperation, and effective strategies, this guide underscores the pivotal role of GIs in fostering sustainable economic growth and preserving cultural heritage in local communities.
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